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Our Story

Noel Capri, founder of Nicoya Organics

I’m Noel Capri, and I founded Nicoya Organics.

After more than a decade in fashion, I sat in the front row of the most celebrated skincare brands in the world. I also learned how much of what we put on our skin ends up in the body. Too many formulas were either full of synthetics, or clean and dull. I wanted both: uncompromisingly organic, and actually luxurious to use.

That’s why I started Nicoya. The name comes from the Nicoya Peninsula in Costa Rica, one of the world’s Blue Zones, places where people live longer, healthier lives. The idea is simple: what you put on your skin should be as considered as what you eat.

Every formula is plant-powered, made in small batches in the UK, and crafted to feel like a ritual, not a compromise. We are COSMOS certified by the Soil Association (licence CS17251). No fillers. No shortcuts. Come back to what’s real.

, Noel

Our Purpose

Certified organic. Luxurious formulas. No compromise.

Our Instagram Shop

@nicoyaorganics